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Brainy Business

The Bloem influencers to follow on Instagram • Smartguy edition

June 28, 2018
Bloem influencers to follow on Instagram • Tony Peng

Why the Influencers trend is catching on in SA marketing and the names you should get to know. Instagram is where we go to find all that’s fresh, trendy and creative. Growing rapidly year on year, now more than ever, Instagram is one of South Africa’s MAJOR relevant social media platforms. A rise in social media users in South Africa Research firm World Wide Worx reported that Instagram users in South Africa increased 32% between 2016 and 2017 with another 8.5% growth during 2017 and 2018. This is a trend that is in line with smartphone penetration in the country.…

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Smartgirl Street Style • The white T-shirt

February 16, 2018
The white T-shirt • Anna Wintour TILONE by Tilone Viljoen

You know what would go great with your brand-new midi skirt? A white T-shirt. How about your favourite oversize denim jacket, perfect worn-in jeans, slinky slip dress, or polished pencil skirt? Yep, that would be a white T-shirt as well. You might think your LBD or black pumps are the most versatile pieces in your wardrobe. And while those standbys are certainly up there on the list, it’s the classic white T-shirt that’s your true closet hero. Seriously. We’ve yet to meet another wardrobe staple as classic and versatile as the crisp, white t-shirt. The outfit possibilities are endless, from laid back…

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