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Street Style • The K-Way Puffer and Smart Tees

July 30, 2019

Introducing the custom OFS K-Way Puffer and Smart Tees collection for 2019. It’s no secret. The Smart Team LOVES our brand. Smart, sassy and stylish. We live it. We breathe it… And we most certainly WEAR it. We believe our brand is not just what we do, but HOW we do it and WHO we are. That’s why, every year, we celebrate SMART by designing a custom Smart Team Street Style collection. Our very own gear that we, the Smartguys and Smartgirls of OFS, get to wear PROUDLY to work (and beyond 🙂) It’s a bit like wearing our hearts on our sleeve,…

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Smartgirl Street style • Chunky Sneakers

August 23, 2018

In case you haven’t noticed, chunky sneakers are cool. In fact, they have been for a while. Shattering paving slabs at fashion weeks across the globe – GQ, Vogue, Elle and The Cut have all written extensively about the resurgence of the chunky-soled sneaker. As Vogue Italia described them, chunky sneakers (sometimes referred to as “dad sneakers”) are usually hefty and feature double or triple soles. Instagram influencers and celebrities alike simply can not get enough of their chunky-soled kicks. Just a few minutes spent scrolling through social media feeds reveal photo after photo of Bella Hadid, Kendall Jenner, Kim Kardashian and Hailey Baldwin rocking clunky sneaks that look like they…

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Smartgirl Street Style • Twinning

May 28, 2018

Introducing Twinning – The Street Style Trend For Two Every season it’s something new. Some hot-ticket item no style blogger or editor worth her Gucci Princetown slippers will be seen at fashion week without. A few years ago it was a Kenzo sweatshirt; shortly after, a Chanel Lego purse. Then came the fluffy Fendi bag charms. Don’t let the ‘it’ item’s ubiquity in street style galleries fool you – such pieces typically carry a hefty price tag only the Chiara Ferragnis and Anna Dello Russos of the world can afford. Until now. This year, the ultimate street style bait is…

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Smartguy street style • The New York Yankees Cap

April 25, 2018

Everybody says we hated the Yankees. We didn’t hate the Yankees. We just hated the way they beat us • Al Lopez Did you know the New York Yankees is the MOST successful sports team in ANY sporting discipline in the world? Ever? The Yankees have hands-down won more championships, more trophies and been awarded more MVP’s than any other team in sporting history. Winning 27 World Series titles, 40 American League pennants, and 51 postseason berths in the 112 seasons of their existence. The Yankees have maintained the largest payroll, attracted the most fans, and generated the best revenue in…

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Street Style • The SMART Graphic Tee

March 22, 2018

Introducing the custom SMART Graphic Tee 2018 collection Consider Graphic Tees the longtime wardrobe staple of the cheeky. Loudly stamped with a bold phrase or visual, the Graphic Tee is the perfect way to show a bit of personality while adding an edgy touch to an otherwise standard outfit. Among the fashion crowd, the graphic T-shirt trend, in particular, has reigned supreme in 2018. Every brand, from fast fashion to designer, is on board and consumers are snapping them up! Just add a blazer, a stylish skirt or chic trouser for a trendy work-appropriate look. SMART Inspiration: Of course, when…

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Smartgirl Street Style • The white T-shirt

February 16, 2018

The white T-shirt • Anna Wintour TILONE by Tilone Viljoen

You know what would go great with your brand-new midi skirt? A white T-shirt. How about your favourite oversize denim jacket, perfect worn-in jeans, slinky slip dress, or polished pencil skirt? Yep, that would be a white T-shirt as well. You might think your LBD or black pumps are the most versatile pieces in your wardrobe. And while those standbys are certainly up there on the list, it’s the classic white T-shirt that’s your true closet hero. Seriously. We’ve yet to meet another wardrobe staple as classic and versatile as the crisp, white t-shirt. The outfit possibilities are endless, from laid back…

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Smartgirl Street Style • Pink

September 14, 2017

2017 Is the Year to rethink Pink You can never have too much pink in your closet, and rose-colored everything has been HUGE news in 2017. It started with the New York Fashion Week Spring 2017 collections at the end of last year, when we noticed the hue was an ongoing trend among designers, and in London, the popular shade made a number of runway appearances, as well. By the time fashion week arrived in Milan, Alessandro Michele’s latest collection for Gucci took place within an all-pink-everything boudoir, from the set’s carpet and ottomans to the hazy lighting. Finally, in Paris, the rosy…

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Smartgirl Street Style • The Graffiti Parka

August 10, 2017

Pull a Kate Moss and rock a Parka It’s not like it’s ever really been out of style, but this season the humble parka has become the fashion pack’s main squeeze, lending it’s warm embrace to celebrities and street-style stars alike. Seen at Vetements, Sacai, Etro, Tommy Hilfiger, Saint Laurent and Coach, 2017’s on-trend version of the parka is oversized (naturally), heavy-duty, and brilliantly functional. The parka has long been code for cool, but its real glam era came when Kate Moss wore one, pants-less, on the cover i-D. Shot by Craig McDean, Moss stood, back to the camera and…

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Smartguy Street Style • Winter shades of Grey

June 8, 2017

NOW TRENDING: Grey-on-Grey(-ON-Grey)! It’s not just the skies that are grey right now. From Instagram and fashion blogs to the runways of London, New York and Milan, shades of grey have become somewhat of a style sensation. Grey is the most important colour of the Winter season – and, more specifically, grey worn with other shades of grey. A definite it colour for the Smartguy Winter 2017 season, this stormy weather hue is like an overcast day, cloudy but very cool. Paired with the right attitude and accessories, grey is the alternative to black and perfect for an edgy office…

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Smartguy Street Style • How to style Greenery

April 12, 2017

Greenery – nature’s neutral. Every year the world’s authority on color, Pantone, announce the Colour of the Year. Often an indication of what’s to come in everything from fashion to tech and home ware, 2017’s colour of the year, Greenery, reflects the ongoing and highly popular “go-green” movement – think healthy eating, environmental awareness and reconnecting with nature. Greenery was seen everywhere on the 2017 runways with designers from Gucci, Balenciaga, Pucci, Sies Marjan, Michael Kors, Kenzo and Zac Posen all creating clothes in what Pantone calls “nature’s neutral.” “There’s a Japanese concept called ‘forest bathing,’ which says that when you…

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