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Brainy Business

How to Master the Art of the First Impression

April 3, 2017
How to master the art of the first impression

Amy Cuddy, a psychologist at the Harvard Business School, has been studying the art of the first impression for more than a decade. She and her colleagues found that we make snap judgments about other people that answer two primary questions: Can I trust this person? Can I respect this person’s capabilities? According to Cuddy’s research, 80 to 90 percent of a first impression is based on these two traits. Subconsciously, you and the people you meet are asking yourselves, “Can I trust that this person has good intentions toward me?” and “Is this person capable?” How to Master the Art of…

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