Brand value. Everybody wants it. Many struggle to achieve it. Few brands truly attain it. It’s no accident that the world’s most valuable brands excel year after year. In a global economy subject to changing market dynamics and heightened competition, the role of brands has never been greater. With the top 100 brands this year having a cumulative value of $1.95 trillion, one thing is for certain, it sure pays to up your brand game! But who is the WHO of brands in 2017? Every year Forbes magazine creates a list of the world’s most valuable brands. Forbes values brands…
