It’s been nearly a decade since the fashion blogging phenomenon first kicked off. Seen in the front rows of major fashion shows, landing prominent ad campaigns and starring on magazine covers, Fashion bloggers have become a major tour-de-force in the fashion industry. Some have even launched multimillion-dollar businesses and become household names!
Known for rocking the trends even before they are trendy, we love following our favourite fashion bloggers for that cool girl street style it-factor. Inspiring us to take risks and try new silhouettes, have way too many outfit ideas and develop an unhealthy obsession for print-mixing, these fabulous ladies always keep us on our style toes… or should we rather say in our style stilettos;)
Here are our 5 Favourite Powerhouse Fashion Bloggers of 2016:
CHIARA FERRAGNI • THE BLONDE SALAD
For the second year in a row, the super stylish 28-year-old, Los Angeles-based Italian has been voted the most influential Fashion Blogger in the world, with more than 5.6 million Instagram followers, 1.2 million Facebook subscribers, a website that’s enormously popular in both the U.S. and in her native country, and the ability to move a lot of product. These days, the bulk of Chiara’s edgy fashion empire is attributed to her hugely popular growing shoe line, Chiara Ferragni Collection, which is sold at 300 retailers around the world and brought in a whopping $10 million last year!
In 2016, she’s set to open her own store in Milan and launch an e-store at theblonesalad.com. Ferragni was also recently named a global ambassador of Pantene and is the face of Amazon Fashion in Europe. She has appeared on more than 25 international magazine covers, including Vogue España, to date.
*We love her fun edgy colourful style.
JULIE SARIÑANA • SINCERELY JULES
Julie Sariñana, 29, is also based in L.A. She started her blog in 2009, and has amassed an Instagram following of 3.4 million, as well as a popular Pinterest account. Her casual, accessible style has parlayed well into a line of T-shirts with inspirational sayings and industry-centric quips.
*We love her laid back California rocker style.
BLAIR EADIE • ATLANTIC-PACIFIC
While studying the style blogging phenomenon at her merchandising job at Gap Inc. six years ago, Blair Eadie decided to start her own blog. Today, she’s working as the director of merchandising at Tory Burch in New York — her true passion, she says, is merchandising — and has one of the best-known personal style blogs on the net, with an impressive Pinterest following to match.
*We love her beautiful chic preppy style.
NICOLE WARNE • GARY PEPPER GIRL
Hailing from Sydney, Australia, Nicole Warne first launched Gary Pepper Girl as an e-commerce site for vintage wares in 2009, for which she would model and write. In 2011, she said goodbye to her e-comm business and turned her attention full-time to blogging, scoring covers for Lucky, Elle Australia, Nylon and Net-a-Porter’s The Edit, and collaborating with such prestigious names as Chanel, Valentino and Chopard along the way.
*We love her exquisitely elegant feminine style.
CHARLOTTE GROENEVELD • THE FASHION GUITAR
If you don’t already follow Dutch-born, NYC-dwelling, Charlotte Groeneveld from The Fashion Guitar, you really should – 265K followers on Instagram alone don’t come from nowhere! Known for her statement dresses and skirts on her blog, she mixes up her ultra-feminine style with classic staples, with a quirky twist.
Always ultra chic and effortlessly stylish, this super cool mom-of-2 is our go-to inspiration for dreamy dresses and dazzling prints. Expect a pretty but fun take on fashion trends.
*We love her eclectic wistful style