The 5 Biggest Fashion Trends for 2018, According to Pinterest

January 25, 2018
The 5 Biggest Fashion Trends for 2018, According to Pinterest
Fashion is what you’re offered four times a year by designers. And style is what you choose.  Lauren Hutton

Because we’re always looking to stay on top of the newest, coolest and most interesting trends, we’ve got our eyes on the Pinterest style trends that’ll dominate fashion headlines in 2018.

Style on Pinterest is where the fashion world meets the real world. People use Pinterest to bring trends to life and decide what to buy. 70% of female Pinners visit at least once a week for searching, saving and creating their personalised look book one Pin at a time.

The 5 Biggest Fashion Trends for 2018, According to Pinterest

So what can we expect in 2018?

Every year Pinterest releases their Pinterest 100 list detailing their predictions for the year’s most popular trends based on what pinners are saving on their boards for the future. According to the Pinterest 100 top 5 fashion predictions, it looks like we’re in for a year full of Fearless Fashion!

Prepare for gelato hues, wide leg pants and people clinging to their love of logos – all trends making HUGE waves right now.

Scroll down to see what else is on tap for 2018 and get a head start on your shopping lists.


Here are the 5 Biggest Fashion Trends On Our Radar in 2018

Brand Logos

Logomania is back. Those iconic ’90s branded sweatshirts, hoodies and t-shirts you grew up wearing? They’re back and better than ever, especially because brand iconography will be huge in 2018.

Mix brand iconography with elevated pieces and you’ll be bang on trend.

*Pinterest saves for “logos” up 203%






Ultra Violet

Ultra Violet is Pantone’s aptly-named color of the year, and we can’t wait to see this trend in full swing this year. Expect to see lots of lavender and violet hues, from clothes, shoes and accessories, to paint and home décor.

As seen on the Spring / Summer 2018 runways at Victoria Beckham, Michael Kors, Sies Marjan and Tibi, shades of purple, periwinkle and lilac will be big news in 2018.






Pencil Skirts

With Gucci and Prada regularly showcasing pencil skirts, the Italian set usually have the stranglehold on sassy refinement. But this season the Fifties wardrobe staple truly went global with Balenciaga, Hermès, and Off-White all basing their main collections around the pencil skirt.

How to wear it now? With a pair of spiky kitten heels ( and shear short socks, if you’re brave enough 😉 )

*Pinterest saves for “sheer socks” up 72%






Crayola Brights

Paint box brights will be MAJOR in 2018. The new primary colour palette celebrates fashion’s power to generate confidence, and the effect is irresistible.

Adopt the look from head-to-toe as seen at Marni, Roksanda and Aalto or mix-and-match Calvin Klein and Versace style.






Wide-leg Pants

Wide-leg pants are the trouser trend here to stay through 2018. From wide-leg cropped trousers, to high-waist paper-bag pants, you’ll see plenty of these cool and comfortable bottoms throughout 2018.

*Pinterest saves for “wide leg” up 213%





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