Dress the individuals – Colour Trend Hello Yellow

April 26, 2016
  • Core: Buttercup Yellow • White • Grey
  • Tips & Tricks: Play with pattern & texture
  • a CheekiFig corporate wear brand extension initiative for OFS Smart Repair • cheekifig

Introducing our third colour trend of 2016 – Hello Yellow.

We LOVE all things Buttercup Yellow! A colour of happiness, optimism, enlightenment and creativity, this gorgeous shade of yellow kept popping up all over the Highstreet and during the spring/summer 2016 Fashion Weeks around the world. From New York to London, Milan to Paris – the pieces presented were superb.

According to Pantone spring/ summer 2016 colour trends – colours this season, such as Buttercup Yellow, transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves. We saw a whole lot of this sunny colour on the runways and highlighted in many beautiful collections. It seemed that nearly all the top brands had at least one sunny yellow piece:

  • The colour looked incredible at Valentino, with the warmth and buttery attitude of a grown buttercup.
  • Gorgeous yellow come into play on Hermes dresses
  • Giambattista Valli showed fluttering gowns on the runway
  • Stella McCartney was no exception with beautiful dresses and blouses
  • Haider Achermann showed pretty bows and lovely ankle cropped pants
  • The colour brightened up the Isabel Marant collection
  • And fashion darling Alicia Vikander won her first Oscar earlier this year in a custom buttercup yellow dress by Louis Vuitton

The Hello Yellow look is all about adding that element of happiness to your outfit. Keep your core items white and grey, but have fun with your Buttercup Yellow trendy pieces. If your not a big colour fan, try adding yellow in smaller doses – shoes, belts, jewelry or a jacket is a good start. But if your crazy for colour and brave enough, you can absolutely style this look head to toe! Whatever you decide, enjoy and have FUN!

SMART TIP: To keep this look chic, take care that the tailoring and fit is perfect on your bold yellow pieces.


The Hello Yellow #smartgirls as featured in local glossy Get It Magazine April 2016 edition.



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