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Blake Lively

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Gen Z Yellow

February 27, 2019
Gen Z Yellow • Alicia Eva • Hello Smart Blog

Forget millennial pink, are you wearing ‘Gen Z Yellow’? The Lively shade of sunny lemon, pastel, melted butter and beyond is declared the colour of 2019 – and Kim, Meghan and Amal are all fans. Ever since Pantone dubbed “Rose Quartz” color of the year back in 2016, it’s been *the* hue of a social media-minded generation of millennials. Invading every facet of their lives, from beauty products and home goods (yes, millennial pink trash cans exist) to technology (at this point, who doesn’t have a pink iPhone case?). But we’re here to make a strong case for the arrival of what iconic fashion…

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