Imperial Volvo Bloemfontein
Zastron St, Bloemfontein Central, Bloemfontein
Innovation distinguishes between a leader and a follower – Steve Jobs
Situated in the heart of mid-town Bloemfontein is the beautiful bespoke showroom of Imperial Volvo Bloemfontein.
A modern retail space of contemporary design, chic Scandinavian furnishings and outstandingly stylish Volvo vehicles. The Volvo retail experience concept is one of many important parts of the innovative Volvo way forward and goes far beyond what you see on the surface.
Volvo is a brand that believes everything starts with people. What makes them different from other car companies is the principle of people is at the heart of everything they do.
Which is why the feel of authentic Swedish design brought to you by the superb local Volvo team is such a delightful and earnest experience.
A Bespoke Brand thinking differently
Volvo started making cars in 1927 because they believed nobody else was making them strong enough or safe enough for Swedish roads.
Using the best quality materials to create cars that are highly regarded not only for their durability, but for their outstanding quality, Volvo has been leaders in innovation ever since.
Some of Volvo’s innovations have literally changed the world.
Nils Bohlin introduced the three-point safety belt in 1959. Since then an estimated one million lives have been saved. Also, the Volvo ‘Lambda Sond,’ which reduced harmful emissions by 90%, now graces nearly every car in the world.
Volvo gave up exclusive rights on both the seat-belt as well as Lambda Sond patents.
Everything starts with people and both inventions were intended to enhance and save lives.
Therefore true to the Volvo brand and Swedish ethos, Volvo gave up the patent rights because they truly believe in being forward-thinking.
The Right Setting
A central interior feature of the avant-garde Bloemfontein showroom is the Living Room.
A welcoming and home-like area with a warm and colourful look and feel. As an expression of Volvo’s focus on people, it offers a more relaxing, stylish and comfortable environment than usually seen at car retailers.
Scandinavian design is an important pillar of the concept and the carefully selected furniture in the Scandinavian Icons collection exudes quality, sophistication and craftsmanship.
The quintessential Wishbone Chair – famous for its distinctive wish-bone shaped back – is an example of the Scandinavian design furniture featured in the bespoke showroom. Designed by Hans J. Wegner in 1949 is an internationally recognized classic.
Hans Wegner’s furniture unites form and function. In every design he placed the highest demands on comfort and ergonomics. To Wegner, a chair was not just a piece of furniture, but a work of art made to support the human form.
It all works together
Even though the design of the Volvo Retail experience space is very important, it’s only one factor of many that together create a retail environment entirely designed around people.
A truly good customer experience can only be delivered by people to people.
Thinking of what matters most Anso Vorster and her local Volvo Team represents a more human-centric way of doing business.
Understanding people and seeing things from the customer’s point of view is what ensures a better experience at every step of the customer journey.
Scandinavian simplicity, minimalism and stylish functionality. The Volvo style is bespoke, chic and beautifully modern.
- Enjoying a delicious coffee with Anso and the Bloem Volvo team on a gorgeous Hans Wegner wishbone chair.
- Test driving the stunning Volvo XC60 (World car of the year 2018) or the very funky Volvo XC40.
- Experiencing the exclusive Swedish luxury of the gorgeous Volvo XC90 custom crafted leather interiors.
DID YOU KNOW: OFS Smart Repair is the ONLY Volvo Approved Auto Body Repair centre in the Free State and Northern Cape.
To ensure your Volvo stays a Volvo always insist on a Volvo approved Auto body repair centre.
Volvo takes great care in selecting and approving Body and Paint Repair centers:
- Ensuring repairs are of the highest quality
- Only Volvo genuine parts and
- the latest Volvo repair methods are used.
Any repairs carried out by a non approved panel shop will affect your Maintenance and Warranty plan.
- Monday to Friday 8:00 – 17:00
- Saturdays & Public Holidays 8:00 – 13:00
Concept & Styling:
Volvo Bloemfontein by Jeani Meyer and Anso Vorster for Hello Smart Blog
- FJ Potgieter for Eye Poetry Photography
- Imperial Volvo Bloemfontein