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Our Favourite Stylish People to follow on Instagram right now

November 2, 2017
Our favourite stylish people to follow on Instagram right now • Giovanna Battaglia

We like to think of Instagram as a VIP pass to the best fashion parties, behind-the-scenes snaps, and off-duty stylings of our favourite fashion insiders. It’s the number one place to catch a glimpse of eye candy, from street style accessories to inspirational #OOTD looks. Not sure you’re following the right crowd? Just scroll through to find the handful of people who will keep you entertained and in the know all day long. From the most stylish magazine editors, fabulous fashion it-girls and renowned designers to major campaign stars, you can be sure this is one carefully curated list of…

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Smartgirl Street Style • Sapmok Vellies

October 12, 2017
Smartgirl Street style • Sapmok Vellies

TREND ALERT: The Proudly South African Vellie When Vellies are featured in American Vogue and Global fashion retailer Zara releases their own version of the style… YOU KNOW the traditional South African leather shoe is HOT property! History of the Vellie Veldskoen or vellies, are South African walking shoes made from vegetable-tanned leather or soft rawhide uppers attached to a leather footbed and rubber sole without tacks or nails. The name, Vellies comes from Afrikaans vel (“skin”) and skoen (“shoe”). They were first made by the Dutch East India Co. in the 17th century by the first Dutch settlers in…

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Smartgirl Street Style • Pink

September 14, 2017
Smartgirl Street Style • Pink • Tiffany Pienaar

2017 Is the Year to rethink Pink You can never have too much pink in your closet, and rose-colored everything has been HUGE news in 2017. It started with the New York Fashion Week Spring 2017 collections at the end of last year, when we noticed the hue was an ongoing trend among designers, and in London, the popular shade made a number of runway appearances, as well. By the time fashion week arrived in Milan, Alessandro Michele’s latest collection for Gucci took place within an all-pink-everything boudoir, from the set’s carpet and ottomans to the hazy lighting.   Finally, in Paris, the rosy…

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Smartgirl Street Style • The Graffiti Parka

August 10, 2017
Jeani Meyer - Smartgirl street style • The graffiti parka

Pull a Kate Moss and rock a Parka It’s not like it’s ever really been out of style, but this season the humble parka has become the fashion pack’s main squeeze, lending it’s warm embrace to celebrities and street-style stars alike. Seen at Vetements, Sacai, Etro, Tommy Hilfiger, Saint Laurent and Coach, 2017’s on-trend version of the parka is oversized (naturally), heavy-duty, and brilliantly functional. The parka has long been code for cool, but its real glam era came when Kate Moss wore one, pants-less, on the cover i-D. Shot by Craig McDean, Moss stood, back to the camera and…

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Smartguy Street Style • Winter shades of Grey

June 8, 2017
Smartguy Street Style • Winter shades of Grey - Gysie Pienaar

NOW TRENDING: Grey-on-Grey(-ON-Grey)! It’s not just the skies that are grey right now. From Instagram and fashion blogs to the runways of London, New York and Milan, shades of grey have become somewhat of a style sensation. Grey is the most important colour of the Winter season – and, more specifically, grey worn with other shades of grey. A definite it colour for the Smartguy Winter 2017 season, this stormy weather hue is like an overcast day, cloudy but very cool. Paired with the right attitude and accessories, grey is the alternative to black and perfect for an edgy office…

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Smartgirl Street Style • The Stan Smith sneaker

May 18, 2017
Smartgirl Street Style • The Stan Smith Sneaker

The shoe is the Stan Smith. A white-leather number with pale green accents introduced in 1971, the year before Stan Smith (the player, now 70) earned his second and last Tennis Grand Slam singles title. Thanks to a well-orchestrated promotional blitz, this unlikely hero has made one of the greatest comebacks in marketing history. Recently hailed as one of the most important sneakers in the world, the legendary Adidas Stan Smith sneaker has SERIOUS street cred. We’ve been seeing these shoes everywhere over the last few months. Celebs, streetstyle blogs, fashion shows, you name it. Stan Smiths are the sneaker to be wearing…

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Smartguy Street Style • How to style Greenery

April 12, 2017
Smartguy Street Style • How to style Greenery

Greenery – nature’s neutral. Every year the world’s authority on color, Pantone, announce the Colour of the Year. Often an indication of what’s to come in everything from fashion to tech and home ware, 2017’s colour of the year, Greenery, reflects the ongoing and highly popular “go-green” movement – think healthy eating, environmental awareness and reconnecting with nature. Greenery was seen everywhere on the 2017 runways with designers from Gucci, Balenciaga, Pucci, Sies Marjan, Michael Kors, Kenzo and Zac Posen all creating clothes in what Pantone calls “nature’s neutral.” “There’s a Japanese concept called ‘forest bathing,’ which says that when you…

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Smartgirl Street Style • Red, white and blue

March 16, 2017
Smartgirl Street style • Red, white and blue

Because red, white and blue = chic. Happy Birthday OFS!! Today we celebrate not only 33 years of Smart Repair, but also 33 years of our absolute favourite trifecta of colours… Red, white and blue. More than just a trend, the Smart Team loves rocking our red, white and blue office and street styles as this particular colour combo is not only a true classic, but also the OFS Smart Repair brand colours. With such a wide variety of fantastic red, white and blue basics available in stores today, styling this look is much easier than you might think. The…

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We love the Missibaba Delicious Monster Tote

February 14, 2017
Kirstin Botha • Missibaba Delicious Monster Tote

Things of beauty: Missibaba bags Bags are like relationships – some are fun and short-lived (remember moon bags?) and others turn into life-long partnerships. Investing in the latter ultimately makes the most sense, which is why we simply LOVE the Missibaba Delicious Monster Tote. A beautifully made quality bag with loads of personality. One of our favourite local brands, Missibaba handbags have been on the Smartgirl arm-candy whish list for quite some time! Adored by celebrities, style icons and fashion editors alike, these beautifully crafted accessories exude exotic exuberance and sophisticated charm. This season, we are especially enchanted by the eye catching…

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Fashion trends you need in your closet for 2017

January 27, 2017
2017 Fashion Trends Blair Eadie

Off-the-shoulder tops and athleisure everything may have dominated our closets in 2016, but what can we expect in 2017? We’re not exactly mind readers, but thanks to the designers’ Spring ’17 runways, we can paint a pretty clear picture of the next year in fashion. These looks set the pace for the new year, and it’s going to look a little different from the style world as you know it. Prepare for bolder prints, more frills, and some serious wardrobe disruption. Here are the top 5 fashion trends we’ll be indulging in this year: Greenery This year Pantone selected Greenery…

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