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The Bloem influencers to follow on Instagram • Smartguy edition

June 28, 2018
Bloem influencers to follow on Instagram • Tony Peng

Why the Influencers trend is catching on in SA marketing and the names you should get to know. Instagram is where we go to find all that’s fresh, trendy and creative. Growing rapidly year on year, now more than ever, Instagram is one of South Africa’s MAJOR relevant social media platforms. A rise in social media users in South Africa Research firm World Wide Worx reported that Instagram users in South Africa increased 32% between 2016 and 2017 with another 8.5% growth during 2017 and 2018. This is a trend that is in line with smartphone penetration in the country.…

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Smartgirl Street Style • Twinning

May 28, 2018
Smartgirl Street Style • Twinning in Adidas

Introducing Twinning – The Street Style Trend For Two Every season it’s something new. Some hot-ticket item no style blogger or editor worth her Gucci Princetown slippers will be seen at fashion week without. A few years ago it was a Kenzo sweatshirt; shortly after, a Chanel Lego purse. Then came the fluffy Fendi bag charms. Don’t let the ‘it’ item’s ubiquity in street style galleries fool you – such pieces typically carry a hefty price tag only the Chiara Ferragnis and Anna Dello Russos of the world can afford. Until now. This year, the ultimate street style bait is…

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Smartguy street style • The New York Yankees Cap

April 25, 2018
Smartguy street style • The New York Yankees Cap

Everybody says we hated the Yankees. We didn’t hate the Yankees. We just hated the way they beat us • Al Lopez Did you know the New York Yankees is the MOST successful sports team in ANY sporting discipline in the world? Ever? The Yankees have hands-down won more championships, more trophies and been awarded more MVP’s than any other team in sporting history. Winning 27 World Series titles, 40 American League pennants, and 51 postseason berths in the 112 seasons of their existence. The Yankees have maintained the largest payroll, attracted the most fans, and generated the best revenue in…

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Street Style • The SMART Graphic Tee

March 22, 2018
Street Style • The SMART Graphic Tee

Introducing the custom SMART Graphic Tee 2018 collection Consider Graphic Tees the longtime wardrobe staple of the cheeky. Loudly stamped with a bold phrase or visual, the Graphic Tee is the perfect way to show a bit of personality while adding an edgy touch to an otherwise standard outfit. Among the fashion crowd, the graphic T-shirt trend, in particular, has reigned supreme in 2018. Every brand, from fast fashion to designer, is on board and consumers are snapping them up! Just add a blazer, a stylish skirt or chic trouser for a trendy work-appropriate look. SMART Inspiration: Of course, when…

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Smartgirl Street Style • The white T-shirt

February 16, 2018
The white T-shirt • Anna Wintour TILONE by Tilone Viljoen

You know what would go great with your brand-new midi skirt? A white T-shirt. How about your favourite oversize denim jacket, perfect worn-in jeans, slinky slip dress, or polished pencil skirt? Yep, that would be a white T-shirt as well. You might think your LBD or black pumps are the most versatile pieces in your wardrobe. And while those standbys are certainly up there on the list, it’s the classic white T-shirt that’s your true closet hero. Seriously. We’ve yet to meet another wardrobe staple as classic and versatile as the crisp, white t-shirt. The outfit possibilities are endless, from laid back…

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The 5 Biggest Fashion Trends for 2018, According to Pinterest

January 25, 2018
The 5 Biggest Fashion Trends for 2018, According to Pinterest

Fashion is what you’re offered four times a year by designers. And style is what you choose.  Lauren Hutton Because we’re always looking to stay on top of the newest, coolest and most interesting trends, we’ve got our eyes on the Pinterest style trends that’ll dominate fashion headlines in 2018. Style on Pinterest is where the fashion world meets the real world. People use Pinterest to bring trends to life and decide what to buy. 70% of female Pinners visit at least once a week for searching, saving and creating their personalised look book one Pin at a time. So…

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Our Favourite Stylish People to follow on Instagram right now

November 2, 2017
Our favourite stylish people to follow on Instagram right now • Giovanna Battaglia

We like to think of Instagram as a VIP pass to the best fashion parties, behind-the-scenes snaps, and off-duty stylings of our favourite fashion insiders. It’s the number one place to catch a glimpse of eye candy, from street style accessories to inspirational #OOTD looks. Not sure you’re following the right crowd? Just scroll through to find the handful of people who will keep you entertained and in the know all day long. From the most stylish magazine editors, fabulous fashion it-girls and renowned designers to major campaign stars, you can be sure this is one carefully curated list of…

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Smartgirl Street Style • Sapmok Vellies

October 12, 2017
Smartgirl Street style • Sapmok Vellies

TREND ALERT: The Proudly South African Vellie When Vellies are featured in American Vogue and Global fashion retailer Zara releases their own version of the style… YOU KNOW the traditional South African leather shoe is HOT property! History of the Vellie Veldskoen or vellies, are South African walking shoes made from vegetable-tanned leather or soft rawhide uppers attached to a leather footbed and rubber sole without tacks or nails. The name, Vellies comes from Afrikaans vel (“skin”) and skoen (“shoe”). They were first made by the Dutch East India Co. in the 17th century by the first Dutch settlers in…

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Smartgirl Street Style • Pink

September 14, 2017
Smartgirl Street Style • Pink • Tiffany Pienaar

2017 Is the Year to rethink Pink You can never have too much pink in your closet, and rose-colored everything has been HUGE news in 2017. It started with the New York Fashion Week Spring 2017 collections at the end of last year, when we noticed the hue was an ongoing trend among designers, and in London, the popular shade made a number of runway appearances, as well. By the time fashion week arrived in Milan, Alessandro Michele’s latest collection for Gucci took place within an all-pink-everything boudoir, from the set’s carpet and ottomans to the hazy lighting.   Finally, in Paris, the rosy…

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Smartgirl Street Style • The Graffiti Parka

August 10, 2017
Jeani Meyer - Smartgirl street style • The graffiti parka

Pull a Kate Moss and rock a Parka It’s not like it’s ever really been out of style, but this season the humble parka has become the fashion pack’s main squeeze, lending it’s warm embrace to celebrities and street-style stars alike. Seen at Vetements, Sacai, Etro, Tommy Hilfiger, Saint Laurent and Coach, 2017’s on-trend version of the parka is oversized (naturally), heavy-duty, and brilliantly functional. The parka has long been code for cool, but its real glam era came when Kate Moss wore one, pants-less, on the cover i-D. Shot by Craig McDean, Moss stood, back to the camera and…

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